This month Greenacres Direct supplier of fertilisers and garden products launch their new e-commerce website designed and developed by Solweb. The new website plans to expand on the success of the previous site by increasing accessibility and streamlining the ordering process.
A recent study by market analyst Dorothy Pellett reported higher than average spending on gardens and lawns in 2005 by affluent people over 45 years of age who have no children at home. With this in mind it became apparent that the site would have to be designed to be accessible from a wide range of resolutions with scrolling kept to a minimum. The navigation would also need to be redesigned to reflect the way customers search for products allowing them to make informed buying decisions whether they are looking for a specific product or a solution to a particular problem.
Utilising our successful SolTrader product we were able to create a bespoke solution which not only met but exceeded the expectations of Greenacres MD Ivor Ludford. "It couldn't have been easier working with Solweb. Their approach is concise and thorough they make a point of understanding how your business works to provide you with a solution which is tailored to meet your needs" he explains.
Check out the new site at www.greenacresdirect.co.uk and who knows you may even be inspired to create your own little haven in a corner of this green and pleasant land.
Contact: Solweb on 0845 094 3277