We are in the mobile age of web design, and it’s no longer an option to simply have a website and expect the traffic to come your way. Social media has already broken down walls between businesses and their customers, but the way in which people interact has also evolved. It wasn’t too long ago that we would access our websites of choice purely on our home computers or laptop, but not most people will use their smart phones to check out information whilst on the move.
This has already affected the way websites are designed, especially since the support for Flash based applications has been greatly restricted. However, this doesn't mean you should ignore your main website; instead you should be adopting a responsive approach.
If you want to reach out to the maximum number of customers you have to be prepared to respond to their demands. Some customers require you to go the extra mile to meet their needs, and the same mentality is required when designing a website. We’ve all been on a website via our smartphone or tablet, only to be perplexed as to how to navigate the site due to incompatible menu systems or be presented with font so small it’s difficult to read, leading to a never ending cycle of zooming and scrolling. The principles of responsive design ensure that your website is not restricted by the method in which it is accessed. Your website should recognise how it is being accessed and make changes automatically, without the customer having to manually visit an alternate version of your website.
When viewing a site on a small screen you want the content to be as clear as possible and to be legible with as few distractions as possible. Responsive design techniques when applied correctly will ensure you website will respond to its environment to ensure the content in the best way possible. Some key principles include the following:
This can all help towards higher conversion rates and prevent people from quickly moving on to a competitors’ website because they already utilise responsive design principles. Contact Solweb today to find out about how we can help you with responsive layouts when planning a new website.